Panasonic Solar Group announced several key additions to its Premium Installer program in strategic markets. This has been a big year for the Panasonic Solar Installer program, originally launched in 2016. In total this year, Panasonic has promoted 42 installers across the country to premium status (to go along with 150 Authorized installers), enabling more residential homeowners access to the Panasonic Solar Modules HIT portfolio.
Meet the new installers
“As consumer demand for renewable energy solutions increases across the country, installers are tasked with providing efficient and cost-effective solar panels to the homeowner,” said Mukesh Sethi, General Manager, Solar & Storage Division, Panasonic Solar Group “By extending our Premium Installers networks in the Central, Eastern and Western regions, we can reach more homeowners with energy needs.”
Details on the Installer Program
The Panasonic Solar Premium Installer program provides value-added benefits and business opportunities to partners who meet Panasonic’s high standard of excellence. The Panasonic Solar Installer program is comprised of “Authorized” and “Premium” installers, and Premium installers are involved in ongoing efforts with Panasonic to promote the HIT brand.
These installers receive leads generated from Panasonic’s website as well as the new educational blog “Green Living”. In addition, Premium Installers are the beneficiaries of cooperative marketing funds provided by Panasonic and are also granted access to Panasonic’s robust Installer Portal that offers additional benefits such as a library of tailored marketing materials and training programs designed to help installers enhance communication with consumers, and ultimately grow their businesses.
“By expanding our network of committed installers, we are furthering our mission to assist potential and existing customers in their decisions to ‘go solar’,” said Yessica Castillo, National Marketing Manager, Solar & Storage Division, Panasonic Solar Group.
— Solar Builder magazine