A recent survey of parents commissioned by Sungevity, a global provider of solar services, revealed that parents are committed to teaching their children about alternative energy sources. With families prioritizing alternative energy choices, Sungevity launched a new brand marketing campaign, “See Solar Differently.”
Of the parents surveyed, 81 percent are planning to live in a solar-powered home and the majority (67 percent) also want solar to be the world’s primary energy source when their children grow up, and nearly all (95 percent) feel it’s their responsibility to teach their children about alternative energy sources in order to create a better environment for future generations.
“It’s energizing to learn that so many parents mirror our own commitment to a solar-powered future for our children,” said Andrew Birch, CEO, Sungevity. “We are dedicated to leading this conversation with families around the world so they can truly understand the benefit that comes from harnessing solar energy as a means to a more sustainable tomorrow.”
The new campaign invokes the public’s desire to educate the next generation on how to achieve a more sustainable environment. Through child-like sketches and imagery, the campaign portrays the potential the sun has to power our lives in a cleaner and more affordable way.
A multi-media campaign created in partnership with CatapultWorks, “See Solar Differently” is comprised of DRTV and radio advertising which can be seen throughout California as well as in Boston, Hartford/New Haven, Long Island and Albuquerque. They’re also taking it on the road with the Brilliance Brigade, a fleet of education vehicles teaching kids and their parents about solar energy with fun gifts and solar-powered games.
The brigade will be traveling to more than 200 locations including sporting events, select Lowe’s stores, and other community celebrations throughout the country. Sungevity also is entering into myriad strategic marketing partnerships to support its digital campaign and recently revamped website, sungevity.com.
Additional Key Sungevity Solar Survey Findings
• Nearly all parents surveyed (88 percent) believe teaching their kids about alternative energy is just as fundamental as teaching them good manners.
• The vast majority of these parents (79 percent) believe their children would have benefited more had they taught them about sustainable living at a younger age. In fact, almost half (47 percent) believe kids should be taught the fundamentals of green living as young as ages 2-5.
• The leading reason they would consider powering their home with solar is to save money (75 percent), with nearly half (49 percent) believing it would be harder for their family to go on an energy diet than a food diet.
• More than a third (37 percent) would like to see the Las Vegas strip powered by the sun.
— Solar Builder magazine