New Jersey gives $7.2 million tax credit to keep Momentum Solar in state

momentum solar

One of the fastest-growing solar companies in the nation is relocating its New Jersey headquarters to accommodate its 2018 expansion plans. Momentum Solar, based in Metuchen, is maintaining its operations in the Garden State after receiving a performance-based Grow New Jersey tax credit worth up to $7.2 million over 10 years from the New Jersey Economic Development Authority (EDA).

The tax credit is awarded to encourage New Jersey businesses to stay and grow in the Garden State. The award supports Momentum Solar’s plans to create more than 150 new jobs in New Jersey over the next three years. The EDA has determined that the $7.2 million award will boost the state economy and help sustain its local workforce. According to the EDA, the program is an incentive to “strengthen New Jersey’s competitive edge in the increasingly global marketplace.”

Momentum Solar, an owner-operated business, has been recognized for its rapid growth, having achieved nearly 200% year over year growth in executed contracts, revenue, completed installations and number of employees in 2017. To better accommodate its growth in 2018 and beyond, Momentum has mapped out plans for a new location within a 10-mile radius of the company’s current headquarters.

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“We are a national company with New Jersey roots and are excited to expand even further in 2018,” said Momentum Solar CEO and co-founder, Arthur Souritzidis. “We are committed to the communities we serve and are both proud and privileged to continue to create meaningful job opportunities in the coming years to support our rapidly growing company.”

Momentum Solar employs over 650 people nationwide, nearly 500 of which work and live in the state of New Jersey. Founded in 2009 in Edison, NJ, the Company offers home solar design, engineering and installation services in New Jersey, New York, Florida and California, with plans to more than double its geographic footprint by the end of 2018.

— Solar Builder magazine

Details on Momentum Solar partnership with New Jersey Education Association

momentum solar

Momentum Solar, a top residential solar contractor, formed a partnership with the New Jersey Education Association (NJEA) Hipp Foundation in an effort to increase solar education across the Garden State. As part of the deal, Momentum is donating a portion of their profits to Hipp for every new customer facilitated by the NJEA. The company is also the exclusive solar provider of the NJEA’s endorsed vendor, Buyer’s Edge Inc.

“We’re more than happy to support the Hipp Foundation,” said Glenn Massamillo of Momentum Solar. “Momentum believes in creating a better future for New Jersey and investing in teachers and their families across the state as many transition to a cleaner, more affordable lifestyle. We’re excited to launch this new program.”

Momentum Solar’s donations will be contributing to grant funding for the Hipp Foundation, which will provide support to public school employees in efforts to “promote excellence in education”. The partnership will contribute to a cleaner environment while boosting the economy and helping strengthen public school programs.

“The partnership between Momentum Solar and the NJEA Hipp Foundation is a win-win for our members,” said Dawn Hiltner of the NJEA Frederick L. Hipp Foundation for Excellence in Education. “The generous donations will help us continue to fund grants for educators to bring innovative programs into the schools. Plus, Momentum can help our members take advantage of the great benefits of solar energy.”

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— Solar Builder magazine

How Momentum Solar used aerial imaging software to grow its install business

Savvy solar installation companies are using technology to their advantage to nimbly grow their business. An example just sent our way: Momentum Solar, a solar installation company headquartered in Metuchen, N.J., has been able to expand its services nationwide due in part to its adoption of Nearmap’s software, which provides high-resolution aerial imagery to accelerate site assessments.


Nearmap high-resolution PhotoMaps showing Momentum Solar installation in Kearny, NJ – Oct. 2016.

By using Nearmap’s aerial imagery combined with PV design tools, Momentum has seen dramatic decreases in its proposal lead time—from hours to minutes—and has nearly doubled the number of homes it can qualify each week—from 2,000 to between 3,000 and 5,000.

“With Nearmap, all the necessary information is in one easy-to-use program,” said James Kennedy, Momentum’s program manager for sales proposal development. “We can decide if the property is suitable for solar within two to three minutes. The high-resolution imagery displays roof space, shading and any obstructions so we can make accurate, timely assessments. Because we can accurately assess properties pre-sale, we go into the proposal with definite solutions and more confidence. Clients enjoy seeing what the end product will look like through panels virtually placed on Nearmap’s aerial captures. This gives us an edge in our business progression.”

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Nearmap benefits for Momentum Solar

• The accuracy and timeliness of images allow Momentum to have faster and more accurate assessments, allowing time for more successful appointments each day.
• Nearmap’s high-resolution images make solar panel planning easier. Higher resolution images lead to better measurements, allowing Momentum to better plan and visualize where solar panels can be placed on a roof.
• Momentum can create a panel placement proposal in 5-7 minutes, a task that previously took two to three times that long.
• Nearmap’s efficient design makes it easy for Momentum to show its customers exactly what the final results will look like, and quickly make any necessary adjustments.

Nearmap also gives Momentum an advantage in the ability to see images of a property in the past. These images taken at different times of the year allow Momentum to see a property in all seasons. Bare trees pose no problem to solar panels in the winter, but when the trees are in full bloom during spring and summer, they can create enough shade to disqualify a home or severely inhibit a system’s production. Switching between past and present images gives a more complete understanding of a property and allows for proper qualification of a home.

— Solar Builder magazine

Momentum Solar eyes Southern California for its next expansion move

Momentum Solar is a fast-growing national solar contractor and has identified Southern California as its next location for further West Coast expansion. Prior to extending operations further north and south, Momentum is specifically focused on Anaheim and its surrounding cities to position the business for seamless transitions into more territories.

momentum solar

What’s the plan?

While many solar companies have either touched down in California for a short amount of time or not at all, citing difficulty in sustaining continual growth, Momentum looks at this region as an opportunity to continue educating homeowners and business owners on the benefits of solar adoption. Offering some of the most unique and convenient perks nationwide with the persistence and dedication to always hire in-house, California homeowners largely benefit from Momentum’s customized designs and installations at a cost-effective rate.

“We welcome what other companies may see as a challenge,” said Chief Revenue Officer, Alex Sheikh. “California has always been number one for solar installation throughout the country, and Orange County and its surrounding areas are the most densely populated. We are dedicated to educating as many people as we can and to make an impact even in a state that is a senior in the industry. There are still many homeowners that do not know how easy and affordable it is to make the switch.”

Momentum Solar is known for its’ “no-strings-attached” offering — homeowners can go solar for no money out of pocket and pay a lower electric bill. Roof repairs or replacement are offered wholesale for homes that are being prepped for installation, and complimentary tree removal is offered for qualifying homes. No-obligation consultations are free and important to offer in the Golden State that is continually experiencing stress on the power grid.

“California’s energy crisis is widely known,” said Sheikh. “As rates continue to rise, we’re here to offer a solution. Homeowners can choose price protection with Momentum Solar so that they know what they will be paying tomorrow and for the next two decades.”

— Solar Builder magazine

Momentum Solar launches solar savings sweepstakes promotion with $100,000 prize

momentum solarMomentum Solar has seen significant growth and trajectory within the last year. With more than 275 employees in the metro area, the firm expects to add another 100 workers by Q1 of 2017. Momentum anticipates even higher acquisition within the next few months due to this desirable business model.

The “Momentum Solar Savings Sweepstakes” promotion, recently launched, is offered to any homeowner in New Jersey or New York that fills out a brief form online. Not only are they all given a chance to qualify for home solar, but they’re automatically enrolled in a raffle with a chance to win a ‘Grand Prize’ of $100,000 — among several other generous offers.

“We decided to run the Sweepstakes to motivate more homeowners to qualify for home solar,” said Vice President and Head of Sales, Alex Sheikh. “There are so many eligible rooftops and consultations are always free, so why not fill out a quick form to enter? Homeowners have the potential to win the Grand Prize, a vacation, or even a gift card – and may end up with a lower electric bill too. There’s nothing to lose.”

RELATED: Four steps for converting more solar sales 

While Momentum is offering this sweepstakes to make homeowners aware of the benefits of solar, the Company also looks forward to offering these giveaways to hardworking people in the local community. This opportunity aligns with the Company’s values of education over a sales pitch – their goal is to spread the knowledge and importance of solar for our economy as well as the environment of future generations.

Any homeowner can enter to win on the firm’s website until August 14, 2017. Multiple drawings for different prizes will be made throughout the Sweepstakes starting November 15, 2016, with the final prize being announced on the last day of the Sweepstakes.

— Solar Builder magazine