How aerial imagery helped Auric Solar close more sales (and how you can too)

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Auric Solar, a residential and commercial solar power provider, turned to Nearmap, a premium global location content provider specializing in high-resolution aerial maps, to accelerate the company’s initial assessments. The result was a more complete and accurate view of properties that led to overall better solar sales proposals.

Attend this free Webinar tomorrow to learn more about using aerial imagery at your solar company

How it works

Auric accesses Nearmap imagery through the Aurora Solar platform, a solar sales and design software program. By utilizing Aurora software integrated with Nearmap imagery, Auric analysts have access to crystal clear and current imagery.

“Aurora’s responsive engineering interface coupled with Nearmap’s high-resolution captures allow us to use a combination of 3-D lidar models and 2-D high-resolution maps for complete accuracy in the planning and measuring stage of a project. This equips both the sales and analytics teams with accurate information to save time, money and serve the customer,” said Tyler Soukup, Director of Analytics at Auric Solar.

Analysts can make accurate measurements, run production numbers, identify roof obstructions and craft proposals all within the program. The sales team, analysts and installers are all on the same page—significantly reducing change orders.

Auric also has access to Nearmap historical imagery from years past, including leaf-on and leaf-off imagery—the presence or lack of the foliage depending on the season. This greatly enhances shading analysis, making it easier to place the panels for maximum sun exposure.

The company not only saves a significant amount of time with less onsite visits to qualify homes, but it also opens up more customers to solar.

“We’ve been able to qualify more customers than ever because of Nearmap’s clear, current captures. You really can’t accurately qualify a property without up-to-date imagery,” notes Soukup.

With annotated, high-resolution imagery incorporated into proposals, customers are impressed and have a clear understanding of the project.

“We quote projects from $20,000 to a few million dollars, and our proposals, plans and marketing materials should match that level of value,” said Soukup. “Nearmap helps us achieve that. It creates a ‘wow’ factor.”

Before using Nearmap aerial imagery, Auric resorted to using low-resolution satellite imagery to qualify properties. With outdated, blurry imagery, it was difficult to make accurate measurements and qualify a home before sending a technician for an on-site assessment.

Auric Solar is one of the fastest growing companies in the nation, with recognition on three consecutive Inc. 5000 lists and offices in Colorado, Idaho, Oregon and Utah.

How you can use HD Aerial Imagery to bid smarter, design faster and win more solar business

Wed, Dec 5, 2018 2:00 PM EST

This webinar will highlight the use of how aerial imagery integrates with leading PV design platforms, and how having the most recent property location content aids in both the strategy and tactical side of your business. Project managers, designers, and contractors rely on high-res 2D orthomosaics, oblique aerial imagery, and 3D location content to unlock insights, streamline worksite operations, and communicate with confidence.

Sign up for free here.

— Solar Builder magazine

Nearmap’s new MapBrowser tools improve measurement precision, imagery for remote solar design

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We gave this a mention in our top storylines from Solar Power International this year, but Nearmap is changing the game for remote design for solar installers with a complete measurement toolset in MapBrowser for the solar, roofing and other rooftop industries. The new MapBrower tools allow users to measure roof-pitch, height, width and area, enabling roofers and solar installers to confidently measure rooftops and structures from high-resolution oblique aerial images.

The new MapBrowser helps customers significantly reduce onsite visits during the quoting and planning stages of projects and complements their remote roof/site inspection workflows, giving many small businesses the power of expensive systems that only large companies use.

“Gone are the days of climbing on roofs to take measurements. Delivered to the cloud within days of capture, our aerial imagery allows roofers, solar companies and other small businesses to carry out assessments from the comfort of their office,” said Tony Agresta, Executive Vice President of Product, Nearmap. “Once the domain of large companies, the new features provide businesses of all shapes and sizes with the tools they need to save time, plan and estimate more accurately at a fraction of the price.”

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Using Nearmap’s new tools, roofers and solar companies will be able to:

• Prospect more efficiently by viewing and expanding opportunities through aerial maps instead of other, more traditional ways.
• Process leads more quickly by qualifying prospects prior to visiting a potential job.
• Reduce costs associated with the qualification and proposal stages.
• Create better proposals using up-to-date, high-resolution photos, giving companies a better chance at winning a client’s business.
• Close more sales with the most accurate and competitive quotes.
• Increase revenue without adding systems or headcount.

Businesses in construction, home building, painting, insurance and other industries can also benefit from these new tools to accurately measure areas on properties in three dimensions. Nearmap’s aerial imagery can help users to show context for work being done, and the imagery can be annotated with notes, drawings and measurements that provide details of the plan.

Nearmap Oblique imagery can be accessed through a standard web browser using Nearmap’s intuitive MapBrowser application. In addition, Nearmap Oblique photos are published at sub-7.5cm Ground Sampling Distance (GSD)—better than satellite imagery—which allows users to see great detail.

— Solar Builder magazine

Nearmap now offers complete aerial map measurement tools for solar installers, roofers

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Nearmap, a premium provider of high-resolution aerial maps, is introducing a complete measurement toolset in MapBrowser for the solar, roofing and other rooftop industries. Referenced in our top storylines from SPI, the new tools allow users to measure roof-pitch, height, width and area, enabling roofers and solar installers to confidently measure rooftops and structures from high-resolution oblique aerial images.

The new MapBrowser helps customers significantly reduce onsite visits during the quoting and planning stages of projects and complements their remote roof/site inspection workflows, giving many small businesses the power of expensive systems that only large companies use.

sb-econference-web-post

“Gone are the days of climbing on roofs to take measurements,” said Tony Agresta, Executive Vice President of Product, Nearmap. “Delivered to the cloud within days of capture, our aerial imagery allows roofers, solar companies and other small businesses to carry out assessments from the comfort of their office. Once the domain of large companies, the new features provide businesses of all shapes and sizes with the tools they need to save time, plan and estimate more accurately at a fraction of the price.”

Using Nearmap’s new tools, roofers and solar companies could do the following:

  • Prospect more efficiently by viewing and expanding opportunities through aerial maps instead of other, more traditional ways.
  • Process leads more quickly by qualifying prospects prior to visiting a potential job.
    Reduce costs associated with the qualification and proposal stages.
  • Create better proposals using up-to-date, high-resolution photos, giving companies a better chance at winning a client’s business.
  • Close more sales with the most accurate and competitive quotes.
  • Increase revenue without adding systems or headcount.

Businesses in construction, home building, painting, insurance and other industries can also benefit from these new tools to accurately measure areas on properties in three dimensions. Nearmap’s aerial imagery can help users to show context for work being done, and the imagery can be annotated with notes, drawings and measurements that provide details of the plan.

— Solar Builder magazine

Aurora Solar sales, design software now includes HD aerial images from Nearmap

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Aurora Solar, a solar sales and design software leader that was in our nine customer service products to watch, sent word that it is now partnering with Nearmap for a serious upgrade to its site image interface. Through this collaboration, Nearmap’s up-to-date, sub 3” GSD imagery is now available within Aurora’s software, helping solar installers design and sell with exact precision.

“We’re thrilled to be partnering with Nearmap to provide aerial imagery to solar installers across the country,” said Chris Hopper, CEO and co-founder of Aurora Solar. “By integrating high-resolution imagery with our industry-leading software, we empower solar installers to quote with confidence—reducing the number of truck rolls required. This is the next big step in remote solar design.”

Previously, Aurora has enabled its users to design over 1 million solar projects, with over 60,000 projects designed in March 2018 alone. Now, in addition to satellite imagery, Aurora customers can utilize high-resolution and current Nearmap imagery for increased accuracy and informed decision-making.

RELATED: How Momentum Solar doubled its business with aerial imaging software

“We’re excited to announce this relationship because it offers a lot of flexibility for both Nearmap and Aurora customers. The partnership offers solutions for businesses of all sizes. Organizations can choose from different licensing models: pay as you go, with unlimited access to imagery, or per bundle through Aurora, which provides a more flexible option based on the needs of the user,” said Patrick Quigley, EVP of Nearmap U.S. In addition, existing Nearmap customers can also authenticate their Nearmap licenses in Aurora.

Alex Chelius of Momentum Solar notes that this integration will “significantly increase our productivity as well as accuracy.”

Aurora Solar users now can …

• Reduce costly, time-intensive on-site visits with Nearmap aerial captures. The imagery’s detail enables professionals to measure and design from the comfort of an office with a precision that rivals traditional measuring methods.

• Enhance their shading analysis and remote system design processes by utilizing high definition images to better model sites.
• Increase the number of leads they nurture by spending less time on each lead. Aurora users are now able to expand their coverage area rapidly.

• Access Nearmap historical captures so users can visualize the property through all seasons.

“Every design begins with imagery, and high-quality imagery helps designers create permit-quality drawings and game-changing proposals,” said JT McCook, sales consultant at Aurora Solar. “That’s why this integration is so exciting; it allows solar installers to create highly accurate 3D models remotely.”

— Solar Builder magazine

Eye in the Sky: How Momentum Solar doubled its business with aerial imaging software

Eye IllustrationWith the help of emerging technologies, the installation and maintenance of solar power sources is both easier and more cost effective than ever before. As a result, more and more homes and businesses will be looking to reap the benefits of this renewable resource, which makes high-resolution, aerial imagery a solar professional’s best friend.

Prospect Remotely

Sending technicians onto the roof to measure for estimates can be costly and time consuming, from safety and insurance to lost opportunity. On-site evaluations can cost a company up to $300 per assessment. That specialty solar technician can assess up to five roofs per day, so it’s easy to see how costs add up while those operating remotely with precise aerial imagery can complete a virtual site assessment in mere minutes. Solar professionals prospecting for new business with high-resolution aerial imagery also save significant time and money on travel and labor costs.

Momentum Solar of Metuchen, N.J., used Nearmap aerial imagery to qualify properties without having to leave the office, which changed the trajectory of the company.

“We are growing at such a rapid rate,” said James Kennedy, Momentum’s program manager for sales proposal development. “High-resolution imagery is the perfect solution to accommodate that growth. We have increased our weekly qualifications from 2,000 up to 3,000 to 5,000 on average. We’ve also reduced the turnaround time on qualifications by nearly two weeks.”

Momentum can now pre-design a newly constructed home’s array instead of needing to do a site assessment before proposing the project. This technology allows Momentum the opportunity to earn the business before they would have previously even quoted the project.

Design with Precision

Laying out a design for a solar array is a precise and delicate science. Technicians need to know exact measurements, dimensions and optimum placement to ensure an accurate, yet efficient, amount of power is created.

High-resolution imagery takes all the guesswork out of solar installation with 2.8-in. clarity and highly accurate virtual measuring tools. With many applications integrated with this imagery, solar installers can place virtual solar panels atop customer rooftops, mitigating unnecessary risk and reducing travel time and labor costs.
For Momentum Solar, using high-resolution imagery reduces rework/resubmissions on proposals, lowers cancellation rates and ensures the best possible customer experience. In addition, installers can measure expected energy output and shaded areas without actually being there.

“Because we can accurately assess properties pre-sale, we go into the proposal with definite solutions and more confidence. Clients enjoy seeing what the end product will look like through panels virtually placed on the aerial images,” Kennedy said.

arial view of residential solar

Cut Software Overhead

It’s important to have your plans and information on the fly these days. Whether you’re working on a project remotely or are out in the field with the technicians, having digitized, up-to-the-minute schematics on any given project is a must. Add in the speed and simplicity of cloud delivery and you get instantaneous access without the complexity.

“Before using high-resolution imagery, the qualification and assessment process required toggling between three different satellite imagery programs and then a fourth program for panel layout,” Kennedy said. “Now, all the necessary information is in one easy-to-use program. We can decide if the property is suitable for solar within two to three minutes. The high-resolution images reveal roof space, shading and any obstructions so we can make accurate, timely assessments.”

Tony Agresta is the VP of marketing for Nearmap.

— Solar Builder magazine