The 900-plus Certified B Corporations already embrace social and environmental responsibility on a daily basis, so this week they decided to encourage the rest of the world to do so.
The companies and Wayne, PA-based nonprofit B Lab launched the “B the Change” campaign this week to celebrate and reward those who use business for good, but also raise additional awareness. For the next year, the campaign will be supported by full-page advertisements in publications like Mother Earth News, inviting people to “Take a Deeper Look into the Products You Buy.”
Instead of encouraging watchdogs, the deeper look B-Lab suggests is meant to applaud those with sustainable practices. Examples include California-based Indigenous, a Fair Trade fashion designer that uses 100-percent organic materials, and The Honest Co., a seller of eco-friendly baby diapers, wipes, bath and body care products co-founded by Golden Globe-nominated actress Jessica Alba.
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