The Heinz ‘Plant Bottle’ – A Squirt In The Right Direction

Because of its icon value, the ubiquitous Heinz Ketchup bottle is hardly thought of any sort of ecological marvel. In fact, you might tend to think of the millions of plastic ketchup bottle scattered around the known universe in pantries, grocery stores, restaurant and condiment tables as pretty much part of the problem.

You Can Judge This Book By Its Cover

I was jonesing for some ribs on New Years eve so off we went to the only place I was sure we could get a table, good old Swiss Chalet. While we were waiting for our festive feast the Heinz ketchup bottle on the table caught my eye.  With the intriguing headline: “Guess What My Bottle Is Made Of and a superfluous ‘?’ (because it wasn’t actually a question), I read on nonetheless and discovered that this bottle and zillions others like it, is made from up to 30% renewable resources. Now this may not strike you as a big deal until you do the math and realize that the Heinz company is making a very substantial sustainability statement here.

Plant Bottle? I Don’t Know…Maybe.

You might take a bit of exception to them calling this bottle a ‘Plant Bottle’, but its clear that their collective hearts are in the right place going forward. So kudos, (with a small ‘k’) to the Heinz Company, for giving it a good shot. Let’s hope they keep moving in this direction and  that this initiative sets and example that other packaged goods producers will follow

More info on the Heinz ‘Plant Bottle’ is available here:

http://www.heinz.com/CSR2011/environment/packaging_materials.aspx

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