Tag: News
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Virtual, no-touch sales and marketing plan for solar installation companies
Residential solar sales have been hurt by coronavirus concerns — but customer interest and demand for home energy independence is higher than ever. Russ Minick, chief marketing officer of Generac, explains how solar companies can combine digital and streaming marketing with a virtual, touchless sales approach to sell solar +Read More — Solar Builder magazine
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A residential solar mounting problem with EPDM on asphalt shingles explained
For any rooftop solar system, making sure all the components of the solar mounting and racking system are compatible with the roof is of high importance — issues such as weight of ballast blocks on commercial roofs, the fire resistance of plastic components or chemical reactions between components and roofRead More — Solar Builder magazine
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GlobalData: Despite layoffs amid pandemic, Sunrun outlook remains positive
Following the announcement that Sunrun, the largest residential solar installer, is reported to have laid off around 100 of its employees, Somik Das, Power Analyst at GlobalData, sent this commentary: “COVID-19 will present Sunrun with a harrowing period over the next few quarters. Going ahead, the company wants to focusRead More — Solar Builder magazine
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SolarReviews cautions consumers to understand risks of Tesla’s solar rental program
From SolarReviews: In late 2019, Tesla launched its solar panels rental program. Initially, the program allowed consumers to install solar panels on their homes with less overall commitment than otherwise purchasing or financing a solar system. While Tesla reserved the right to change monthly subscription fees at any time, aRead More — Solar Builder magazine
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Watch: Creating an all-in home solar, battery storage and generator system with Generac
We are just at the start of an all-in home energy solution revolution – a combo of solar, battery storage and generator power. OK, so this has been a cobbled together solution off-grid for decades now, but big brands are putting their ingenuity and marketing muscle behind full systems thatRead More — Solar Builder magazine