{"id":20894,"date":"2014-01-15T21:29:53","date_gmt":"2014-01-15T21:29:53","guid":{"rendered":"http:\/\/ecowatch.com\/?p=318083"},"modified":"2014-01-15T21:29:53","modified_gmt":"2014-01-15T21:29:53","slug":"nearly-1000-sustainable-corporations-encourage-you-to-b-the-change","status":"publish","type":"post","link":"https:\/\/leedpoints.com\/green-building-blog\/nearly-1000-sustainable-corporations-encourage-you-to-b-the-change\/","title":{"rendered":"Nearly 1,000 Sustainable Corporations Encourage You to \u2018B the Change\u2019"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"

\"blabbchange\"<\/p>\n

The 900-plus Certified B Corporations already embrace social and environmental responsibility on a daily basis, so this week they decided to encourage the rest of the world to do so.<\/p>\n

The companies and Wayne, PA-based nonprofit B Lab<\/a> launched the “B the Change”<\/a> campaign this week to celebrate and reward those who use business for good, but also raise additional awareness. For the next year, the campaign will be supported by full-page advertisements in publications like Mother Earth News, inviting people to “Take a Deeper Look into the Products You Buy.”<\/em><\/p>\n

Instead of encouraging watchdogs, the deeper look B-Lab suggests is meant to applaud those with sustainable practices. Examples include California-based Indigenous<\/a>, a Fair Trade fashion designer that uses 100-percent organic materials, and The Honest Co.<\/a>, a seller of eco-friendly baby diapers, wipes, bath and body care products co-founded by Golden Globe-nominated actress Jessica Alba.<\/p>\n[caption id=\"attachment_318098\" align=\"alignnone\" width=\"500\"]The \"B the Change\" profile of Indigenous Designs. Graphic credit: B Lab<\/a> The “B the Change” profile of Indigenous Designs. Graphic credit: B Lab[\/caption]\n

 <\/p>\n[caption id=\"attachment_318099\" align=\"alignnone\" width=\"500\"]The \"B the Change\" profile of The Honest Co. Graphic credit: B Lab<\/a> The “B the Change” profile of The Honest Co. Graphic credit: B Lab[\/caption]\n

The advertisements are expected to reach about 5 million people.<\/p>\n

“It’s inspiring to see nearly 1,000 companies speaking out with one, unified voice, all in an effort to celebrate and reward people using business as a force for good,” B Lab Co-Founder Jay Coen Gilbert said in a statement<\/a>. <\/p>\n<\/p>\n

Sixteen B Corps, including BlueAvocado <\/strong>and Pacific Northwest Kale Chips, have created special edition products in “B the Change”-enhanced packaging. The food, jewelry, t-shirts, notebooks, personal care items and home furnishings will be sold online and at large retailers like Whole Foods, Target and Barnes & Noble.<\/p>\n

“Through the leadership of these sixteen companies, more people will learn about a better way to do business,” Coen Gilbert said, “and be invited to join a global movement to redefine success in business.”<\/p>\n

EcoWatch <\/a>joined the growing number of B Corps in 2013. “B the Change” is the first joint communications effort by the entire B Corp community, which also includes companies like Ben & Jerry’s, Patagonia, Etsy and Method.<\/p>\n

Click here<\/em><\/a> to join the movement.<\/em><\/p>\n

Visit EcoWatch’s S<\/a><\/b>USTAINABLE BUSINESS<\/b><\/a> page for more related news on this topic.<\/b><\/p>\n

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