{"id":23516,"date":"2014-03-22T13:00:10","date_gmt":"2014-03-22T13:00:10","guid":{"rendered":"http:\/\/ecowatch.com\/?p=327433"},"modified":"2014-03-22T13:00:10","modified_gmt":"2014-03-22T13:00:10","slug":"world-water-day-how-levi-strauss-saved-770-million-liters-in-two-years","status":"publish","type":"post","link":"https:\/\/leedpoints.com\/green-building-blog\/world-water-day-how-levi-strauss-saved-770-million-liters-in-two-years\/","title":{"rendered":"World Water Day: How Levi Strauss Saved 770 Million Liters in Two Years"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/files.cdn.ecowatch.com\/wp-content\/uploads\/2014\/03\/levis-150x150.jpeg\" alt=\"Photo credit: Levi Strauss &amp; Co.\"><\/p>\n<p>In honor of today, <a href=\"http:\/\/ecowatch.com\/2014\/03\/21\/world-water-day-crisis\/\" target=\"_blank\">2014 World Water Day<\/a>, one company has decided to show just how much <a href=\"http:\/\/ecowatch.com\/water-news\/\" target=\"_blank\">water<\/a> it has saved in a relatively short period of time.<\/p>\n<p>Levi Strauss &amp; Co. launched a new line of jeans in 2011 specifically to save water during its process. By reducing about 96 percent of the&nbsp;water used in the finishing process, it&#8217;s safe to say the company reached its goal.<\/p>\n<p>While making 50 million garments for its Water&lt;Less line from 2011 to 2013,&nbsp;Levi Strauss saved&nbsp;770 million liters of water. It&#8217;s an astounding number to be sure, but what could one do with that much water? Here are a few fun slides from the company to answer that question:<\/p>\n<p>[blackoutgallery id=&#8221;327426&#8243;]&nbsp;<\/p>\n<p>The company saved that much water by removing it from its stone washes and using a single wet process instead of multiple machine-wash cycles.&nbsp;<\/p>\n<p>Here&#8217;s a look at how Levi Strauss creates jeans while saving water:<\/p>\n[caption id=\"attachment_327441\" align=\"alignnone\" width=\"518\"]<a href=\"http:\/\/files.cdn.ecowatch.com\/wp-content\/uploads\/2014\/03\/levisprocess.jpeg\"><img loading=\"lazy\" decoding=\"async\" alt=\"Graphic credit: Levi Strauss &amp; Co.\" src=\"http:\/\/files.cdn.ecowatch.com\/wp-content\/uploads\/2014\/03\/levisprocess.jpeg\" width=\"518\" height=\"325\"><\/a> Graphic credit: Levi Strauss &amp; Co.[\/caption]\n<p>Back in 1994, the company established water quality requirements for treatment after the company uses water to finish its jeans with different shades. Levi Strauss says water leaves its&nbsp;factories cleaner than when it entered. Now, the company says it is committed to <a href=\"http:\/\/ecowatch.com\/2014\/02\/26\/levi-jeans-with-recycled-water\/\" target=\"_blank\">recycling water<\/a> as many times as possible to create its jeans.<\/p>\n<p>&ldquo;Water is a very precious resource, and by recycling it, more will be available for the environment and for communities,&rdquo;&nbsp;Michael Kobori, vice president of sustainability at Levi Strauss &amp; Co., said earlier this year.<\/p>\n<p>Water conservation is one of many&nbsp;<a href=\"http:\/\/www.levistrauss.com\/unzipped-blog\/archive\/sustainability\/\" target=\"_blank\">sustainability initiatives<\/a>&nbsp;at Levi Strauss. Last fall the company announced its&nbsp;<a href=\"http:\/\/ecowatch.com\/2013\/11\/07\/levi-strauss-sustainability-responsible-sourcing-process\/\" target=\"_blank\">sustainable sourcing process<\/a>&nbsp;for its Dockers brand.<\/p>\n<p><strong>Visit EcoWatch&rsquo;s&nbsp;<a href=\"http:\/\/ecowatch.com\/category\/business\/sustainable-business-business\/\" target=\"_blank\">S<\/a><a href=\"http:\/\/ecowatch.com\/category\/business\/sustainable-business-business\/\" target=\"_blank\">USTAINABLE BUSINESS<\/a>&nbsp;page for more related news on this topic<\/strong><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,57],"tags":[2892,12198,3001,1562],"class_list":["post-23516","post","type-post","status-publish","format-standard","hentry","category-green-building-posts","category-leed-news","tag-business","tag-featured-business","tag-sustainable-business","tag-water"],"_links":{"self":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/posts\/23516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/comments?post=23516"}],"version-history":[{"count":0,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/posts\/23516\/revisions"}],"wp:attachment":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/media?parent=23516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/categories?post=23516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/tags?post=23516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}