{"id":845361,"date":"2024-05-30T14:30:27","date_gmt":"2024-05-30T14:30:27","guid":{"rendered":"https:\/\/solarbuildermag.com\/?p=49794"},"modified":"2024-05-30T14:30:27","modified_gmt":"2024-05-30T14:30:27","slug":"mastering-the-art-of-trust-based-selling","status":"publish","type":"post","link":"https:\/\/leedpoints.com\/green-building-blog\/mastering-the-art-of-trust-based-selling\/","title":{"rendered":"Mastering the Art of Trust-Based Selling"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"<p>Recent\u00a0Aurora research showed that 50% of homeowners find it hard to determine which solar contractors are legitimate. Unfortunately, this problem affects all solar contractors, even the ones who are doing things right. So, what exactly can legitimate solar installers do about this? It\u2019s called trust-based selling. In this guide, you\u2019ll learn:\u00a0 Learn more.<\/p>\n<p>&#8212; Solar Builder magazine<\/p>\n","protected":false},"author":174,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,9666],"tags":[14276,13095,16280],"class_list":["post-845361","post","type-post","status-publish","format-standard","hentry","category-leed-news","category-solar-power-energy","tag-aurora-solar","tag-residential-solar","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/posts\/845361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/comments?post=845361"}],"version-history":[{"count":0,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/posts\/845361\/revisions"}],"wp:attachment":[{"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/media?parent=845361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/categories?post=845361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leedpoints.com\/green-building-blog\/wp-json\/wp\/v2\/tags?post=845361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}