NASCAR announced SunEdison as the Official Solar Energy Partner of NASCAR Green. This new partnership builds on the expanded use of solar technology across the sport, particularly at race team shops and race tracks across the country.
Over the next three years, SunEdison and NASCAR will embark on an effort to educate millions of NASCAR fans on the financial and environmental benefits of solar power use. SunEdison plans to work with NASCAR partners, tracks and teams on commercial-scale solar solutions. The White House cited this newly forged partnership as a prime example of making renewable energy accessible to all U.S. homeowners.
“Solar power is a proven and reliable form of renewable energy and the technology is already making a significant impact throughout our industry,” said Steve Phelps, NASCAR chief marketing officer. “Our strategic partnership with SunEdison will help NASCAR further reduce the sport’s environmental impact and help continue to educate our fans on renewable energy.”
“SunEdison is excited to be partnering with NASCAR to highlight the benefits of solar both at and away from the race track,” said Vikas Desai, SunEdison senior vice president of residential and small commercial. “We look forward to being a strategic NASCAR Green partner and helping fans, partners and the sport save money while reducing their carbon footprint.”
NASCAR has taken a holistic approach across its wide-ranging effort to help protect the environment and has been collaborating in earnest with teams, tracks, partners and fans to do that since 2008. NASCAR’s efforts to champion sustainable behavior align with NASCAR fan values.
According to a 2014 study commissioned by NASCAR and conducted by Research Now, four out of five NASCAR fans believe the earth is going through a period of climate change, and two out of three of these fans feel a personal responsibility to do something about it. The study shows approximately two out of three NASCAR fans who believe there is climate change support buying cost-effective solar panels for the home. For additional information on NASCAR Green, visit www.nascar.com/green
— Solar Builder magazine
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