Tag: sales and marketing
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You can now sell, design whole-home electrification plans in Aurora Solar
Solar installers are morphing into home electrification contractors. The business evolution makes sense considering how solar, batteries, EV chargers, and power control systems all relate and interact. Actually selling and designing a coherent “electrified home” system is another matter though. Aurora Solar, the leading platform for solar sales and design, is ready to step in……
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The ‘situationship’ of the solar industry and electric utilities
In the ten-plus years that I’ve been in the solar energy industry, the general sentiment has been to avoid antagonizing electric utilities because we need them as partners for our very survival. Due to this mindset, many solar companies don’t call out electric utilities as direct competitors or question their monopoly status. In fact, the……
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Saying no to bad business, and more tips from NABCEP 2024 | Power Forward!
The NABCEP CE conference is a great education and networking event for solar installers. On this edition of Power Forward! Solar Builder Editor Chris Crowell discusses the most important takeaways for solar installers from the 2024 edition of the NABCEP CE event with Jordyn Dollarhide, communications and media manager with BayWa r.e. Watch the full……
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Solar installer ‘untrustworthiness’ doubled last year. How can you change that?
When I cleared out my NABCEP notebook last week, I relayed some anecdotes of “questionable sales and design methods” that came up throughout the week. Well, the 2024 “Solar Industry Snapshot” from Aurora Solar, also published last week, shows homeowners are growing leerier of such tactics. The Solar Industry Snapshot report examines early 2024 U.S….…
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Solar Power Systems debuts ‘Find Solar Installers Near Me’ service
Solar Power Systems is a source of solar U.S. solar installers reviews that helps help users find an optimal solar company based on their location and specific requests. The company just launched a new “Find Solar Installers Near Me” service, for a more straightforward process of getting an online offer for solar panels with an……