Tag: sales and marketing
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Keys to seamless solar sales, fewer cancellations
Fifteen years ago, when I sold solar at the kitchen table, I had to convince people that solar power actually worked. That time is over. People now understand the benefits of clean energy, which lets solar professionals today focus on optimizing customer experience and getting more projects energized. Communication is one of the most important……
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Webinar: How to qualify a project site in 20 mins using HelioScope
July 13 | 2 p.m. ET Register here Time is too valuable to spend on project sites that simply aren’t a good for solar. Join Aurora Solar to discover how cutting-edge LIDAR technology and modeling services are revolutionizing solar design, streamlining design processes, and optimizing efficiency. You’ll learn how you can: Optimize your commercial design……
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Installing solar on stone-coated steel rooftops
Expanding product lines is a hot topic among solar installers these days, and it’s usually in reference to adding battery storage and/or EV charging installs. But maybe you can expand your core rooftop solar installation business by covering more roof types. Stone-coated steel roofs, in particular, are an untapped niche for solar installers, says Mike……
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Great solar marketing idea from All Energy Solar: Beer
To welcome the sunny summer season, Minnesota solar installer All Energy Solar is bringing back a great solar marketing / education event series: the Suds and Solar Power Hour. These evening events are opportunities for folks in the community to learn about solar energy and have a discussion about its benefits while enjoying a beer……
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Installer perception problems and more resi solar market insight from The Buzz
On the latest edition of Solar Builder Buzz, Editor-in-Chief Chris Crowell is joined by Sarah Kim, VP of marketing at Aurora Solar, to discuss their Solar Industry Snapshot, which included data from their database of over six million projects, a survey of 1, 000 U.S. homeowners and a pulse check of nearly 1,000 U.S. solar……