The launch of Citra Solar follows on Crius Energy’s introduction of solar services in September 2013 through its network marketing distribution channel, which saw immediate success and has continued to expand rapidly. That success points up a nationwide trend: Residential solar adoption continues to grow across the US, with solar representing the second-largest type of new energy generation capacity added in 2013, second only to natural gas. Amid this rapid growth, the introduction of the Citra Solar brand enables Crius to better scale its solar program and provides it with the flexibility to capture value by participating across the solar value chain.
“We are confident that this distinctive new addition to the Crius family of brands will allow us to accomplish three goals: leverage our existing distribution channels to reach more customers, increase our total volume of solar capacity sold and increase our margin per solar customer through a more integrated solar offering,” said Michael Fallquist, CEO of Crius Energy. “Solar will play an important role in the generation of power in the decades to come and we are pleased that our diversified platform will enable more Americans to realize the benefits of this clean and affordable source of energy.”
Citra Solar™ services are initially being offered through the company’s strategic marketing partnership channel. In addition, the company plans to utilize direct marketing efforts to expand the brand’s presence in its solar markets, which include Arizona, California, Colorado, Connecticut, DC, Delaware, Hawaii, Maryland, Massachusetts, New York, New Jersey, Oregon and Texas. In so doing, it offers more homeowners a simple and easy way to benefit from America’s most important energy trend.
— Solar Builder magazine