Soft costs are the bane of the home solar industry, and customer acquisition costs are a big reason why. Gathering a plentiful amount of motivated, in-bound leads can be tough enough, depending on the market. But then there are challenges (and costs!) associated with customer education and truly understanding the solar suitability of that site and the return on investment of the system.
The fundamental question of “is this home suitable for solar?” is often not answered easily, adequately, or timely enough for solar installers to stay consistently profitable, or for customers to get a PV system that meets their needs and budget.
Solar PV design software provider EagleView hopes to change that. EagleView, which already boasts “install-ready” solar layouts via its TrueDesign platform, is now launching SolarReady to quickly quantify the solar potential of residential properties.
SolarReady harnesses the power of APIs to swiftly generate solar potential data for any given property. SolarReady can create proposals that include detailed visualizations and PV system production modeling to help educate homeowner prospects. In addition, this solution also provides estimated electrical production and system efficiency to help inform project value and determine return on investment.
“At EagleView, we’re dedicated to driving innovation that transforms industries. With SolarReady, we’re providing a game-changing solution that accelerates the adoption of solar energy by simplifying and expediting the assessment process,” said Peter Cleveland, VP of EagleView’s Solar business. “Now a solar company could arm their canvassers with specific data to talk to homeowners at scale. It’s a powerful marketing tool.”
The opportunities go beyond marketing. With SolarReady, solar companies can filter potential leads based on their solar potential. So, less time and energy wasted on dead ends, and a sales team that is empowered with address-specific data.
As a homeowner moves through prospect, lead, and sale stages of the solar install lifecycle, additional data can be unlocked including quotes, solar potential visualizations, and potential system modifications. The ability to unlock data on the sales journey enables contractors to reduce their upfront costs and only purchase data for homeowners that continue to progress through the installation lifecycle.
“We know our customers win more business when they have better data,” shared Tripp Cox, EagleView’s CTO. “SolarReady leverages our industry-leading property data and analytics expertise to deliver a valuable prospecting and business development solution for solar contractors. SolarReady is our way of ensuring that solar contractors stay competitive and win more deals.
— Solar Builder magazine
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