Solar to the circus: Trina Solar forms partnership with Cirque du Soleil

TrinasolarTrina Solar Limited announced a partnership in which it will become Cirque du Soleil’s first-ever Official Solar Partner in the United States. The new partnership will focus around co-promotional campaigns, Cirque du Soleil experiences for Trina Solar’s customers and employees, and more.

“This partnership is a natural fit for Trina Solar,” said Jing Tian, Trina Solar’s Head of Global Marketing. “We are striving to promote our commitment to tapping into human imagination and inspiring people around the world, and we hope our partnership with Cirque du Soleil will help us achieve this goal.”

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Trina Solar will be launching the partnership with participation of Cirque du Soleil artists at a special performance at Trina Solar’s booth at Solar Power International in Las Vegas Sept. 12-15, 2016.

“Cirque du Soleil was a game-changer over 30 years ago by reinventing the Circus arts through focus and innovation,” saysRichard Davies, Global Head of Corporate Alliances for Cirque du Soleil. “We believe we share these values with Trina Solar, and we look forward to showcasing this partnership in 2017 and 2018.”

— Solar Builder magazine


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