Tag: Generac
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Virtual, no-touch sales and marketing plan for solar installation companies
Residential solar sales have been hurt by coronavirus concerns — but customer interest and demand for home energy independence is higher than ever. Russ Minick, chief marketing officer of Generac, explains how solar companies can combine digital and streaming marketing with a virtual, touchless sales approach to sell solar +Read More — Solar Builder magazine
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Watch: Common home energy backup mistakes and misconceptions
When a homeowner is interested in “back-up,” what are they specifically in search of? Whole home backup for days at a time? Intermittent help on critical loads? Do they even know? Russ Minick, chief marketing officer for Generac, points to what he sees as the most common mistakes and misconceptionsRead More — Solar Builder magazine
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Watch: Creating an all-in home solar, battery storage and generator system with Generac
We are just at the start of an all-in home energy solution revolution – a combo of solar, battery storage and generator power. OK, so this has been a cobbled together solution off-grid for decades now, but big brands are putting their ingenuity and marketing muscle behind full systems thatRead More — Solar Builder magazine
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Discussing generator backup vs. energy storage backup with Generac
Apologies for the recording hiccup in this, but the quarantine isn’t time to panic, it is time to prep! And today we do that with Russ Minick, chief marketing officer for Generac Power Systems. Russ dives into the pros and cons of generators, the pros and cons of energy storageRead More — Solar Builder magazine
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Generac debuts an automatic transfer switch with home energy monitoring built in
Power outages from coast to coast have created a growing demand for home standby generators. With electric utility bills also on the rise, Generac Power Systems is answering the challenge of protecting homes from outages while also protecting bank accounts with a new energy-monitoring PWRview Automatic Transfer Switch (ATS). WithRead More — Solar Builder magazine