Tag: sales and marketing
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Solar Distancing, ep. 2: What should solar installers work on during this down time?
Solar businesses, like all businesses, are having a rough go of it because of the COVID-19 pandemic. In this forced down period, it might be time to review your sales and marketing efforts. Andrew Azure, senior marketing and communications director for Outback Power, joins us to discuss some of hisRead More — Solar Builder magazine
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Residential Rooftop Report: A focus on new home solar business for solar installers
The Residential Rooftop Report for 2020 focuses on solar PV sales and installs for the new home market. There is a lot of opportunity in this segment and much more to come – as long as you are prepared for it. Once again we’ve teamed up with PV designRead More — Solar Builder magazine
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Solar installer confidence continues to grow (along with soft costs) in latest Solar Installer Survey
The fifth annual Solar Installer Survey from EnergySage, in partnership with the North American Board of Certified Energy Practitioners (NABCEP), shows a solar industry still on the rise. Despite market and policy uncertainty, the percentage of nationwide installers expressing growing confidence in the industry doubled from 2016 to 2019 (among 770Read More — Solar Builder magazine
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Best practices for selling high-efficiency solar panels
Many residential solar installation companies do not have a high-efficiency solar panel strategy other than offering a premium, high-efficiency panel that can be optionally installed at a higher system dollar per Watt price. This is understandable. Running a solar installation company requires sales and installs to be happening like clockwork,Read More — Solar Builder magazine
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Four real estate trends for 2020 (and where solar fits in)
As is the case with any industry, there are numerous changes that occur within real estate from year to year. From increasing housing prices to decreasing mortgage rates, and everything in between, it’s important for investors, lawyers, and other professionals to be well-versed. The quality of long-term knowledge will helpRead More — Solar Builder magazine