Tag: sales and marketing
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How solar industry marketers can prepare for the (eventual) end of cookies
The end of the cookie era is (still) nigh. While Google has recently pushed back its plans to remove third-party cookies to 2024, all this has done is delay the inevitable. Digital marketers are understandably concerned about losing critical data and the resulting impact on their campaigns. This concern is particularly prevalent in booming industries……
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How MLPE helps seal home solar sales
Whether a prospective solar customer is looking to save money on their utility bill or would like to help the planet, as a salesperson, your job is to show them how a solar system will be worth their investment. In many cases, offering products equipped with module-level power electronics (MLPE) could be the difference between……
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Complete Solar, Solaria merger is official
Complete Solar and Solaria have completed their merger, officially forming Complete Solaria. The combination of these two companies establishes Complete Solaria as a full system operator with a top of the line PV product and customer platform that handles financing and project fulfillment. The company is looking to expand big-time across the United States and……
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Ohio non-profits debut solar installer Code of Ethics to prevent bad actors
Photovoltaic solar installers are perhaps the most visible face of the renewable energy transition. Solar installers can also face an added level of scrutiny, and rightfully so. From outright dishonesty to well-meaning businesses that simply went out of business and left systems stranded, there is no shortage of aggrieved solar buyers posting 1 star reviews……
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Change is in order: Inaccurate preliminary solar designs cost more than you think
At RE+ this year, I was speaking with a tier 1 solar installation company. I thought they might want to chat about ways to solve the costs associated with overlapping software systems, or inaccurate system designs — but they didn’t. Instead, they told me that they are having to scale back their sales because they……