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An article purporting to quantify this effect has misinformed many in the green building community
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I’ve been reading a lot of BS lately. No, I’m not talking about blood sugar. It’s brain science that’s captured my attention: understanding how the human brain works, why we do the things we do, and what common illusions often lead us astray.
What I want to talk to you about today, though, is foam insulation and global warming. But first, we have to talk about calamari.
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