Sunlight Financial is partnering with Demand IQ, a solar sales and marketing enablement software, to ease the pre-qualification process for homeowners shopping for solar online. Sunlight’s technology platform, Orange, will be integrated with Demand IQ’s interactive lead funnel and solar savings estimate tool, Stella.
“We’re thrilled to pair Sunlight Financial’s pre-qualification technology with Demand IQ’s lead funnel enablement software to improve the experience of buying solar,” said Matt Potere, CEO of Sunlight Financial. “Sunlight’s integration with Demand IQ will make it easier and quicker for homeowners to shop for solar online and help the more than 1,000 solar contractors that partner with Sunlight to sell solar more efficiently, more effectively, and with greater transparency.”
Contractors that add Demand IQ’s Stella to their websites will benefit from an integrated experience that:
- qualifies leads;
- populates leads directly into Sunlight’s Orange platform;
- eliminates the need for the manual, error-prone entry of leads in multiple platforms; and
- converts leads into appointments set with homeowners.
Sunlight’s partnership with Demand IQ aims to reduce contractors’ cost of customer acquisition by enabling contractors to focus their sales and marketing spend on customers that are pre-qualified for financing.
“Empowering homeowners with a self-guided online solar shopping process that includes pre-qualification for financing increases transparency and shopper confidence,” said Austin Rosenbaum, CEO of Demand IQ. “Integrating Sunlight and Demand IQ’s technologies makes online solar shopping an educational and interactive experience that will lower customer acquisition costs.”
Solar contractors that already partner with both Sunlight Financial and Demand IQ should contact their account managers to enable pre-qualification within Demand IQ’s homeowner-facing qualification survey.
— Solar Builder magazine