Tag: sales and marketing
-
Heads up: UtilityAPI now free for three months via OpenSolar (also free)
With most of the country in economic lockdown, fewer people are spending their socially-distanced work-from-home moments thinking about going solar. The solar industry is struggling to the tune of 40 to 60 percent reductions in sales and installations. Solar installers need all of the help they can get to streamlineRead More — Solar Builder magazine
-
Direct Solar America’s decentralized, virtual sales connect solar installers with leads during the pandemic
Direct Solar America, a subsidiary of SinglePoint, is a solar concierge of sorts that partners with solar installers throughout the country to grow the solar industry. They walk the homeowner from initial touch through the closed contract to have solar installed on the home, and then one of DirectRead More — Solar Builder magazine
-
Philadelphia Energy Authority brings back Solarize Philadelphia program
On the 50th anniversary of Earth Day, the Philadelphia Energy Authority (PEA) reopened Solarize Philly, a program to help all Philadelphians go solar. Solarize Philly is the nation’s largest program of its kind, with 654 homeowners participating since 2017. Participants benefit from group-buying discounts and consumer protections. Installers are kicking off theRead More — Solar Builder magazine
-
Wild West no more: Why transparency is imperative for the growth of solar
Every burgeoning industry is akin to the Wild West. The solar energy industry is no different, with its own version of western tropes — cowboys, drifters, lawmen, barons, settlers and townsfolk. However, perhaps the most destructive trope in the West and in solar is the snake oil salesman. From conferencesRead More — Solar Builder magazine
-
COVID-19 update: Home solar sales still down, but process improvements show results
The results of Solar Wakeup‘s poll of solar installers this week shows a continuation of lower sales levels compared to prior year numbers, but there is definitely some positive momentum coming through, or at least some contrasts of companies that have adjusted better to the new reality. Here’s an overviewRead More — Solar Builder magazine