Tag: sales and marketing
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Your weekly residential solar COVID-19 crisis update from SolarWakeup: Is it getting any better?
Solar Wakeup has circulated and compiled a survey of how companies in the residential solar industry are being impacted by the COVID-19 crisis each week, and how they’re responding. Results thus far have shown residential solar sales are down significantly, companies have quickly scaled-up virtual sales, and some permitting officesRead More — Solar Builder magazine
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Virtual, no-touch sales and marketing plan for solar installation companies
Residential solar sales have been hurt by coronavirus concerns — but customer interest and demand for home energy independence is higher than ever. Russ Minick, chief marketing officer of Generac, explains how solar companies can combine digital and streaming marketing with a virtual, touchless sales approach to sell solar +Read More — Solar Builder magazine
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Stem launches online program to certify solar installers as storage experts
Stem, Inc., a leader in artificial intelligence (AI)-driven energy storage services, continues to push its Partner Program by launching Stem University, an online certification program that provides required educational classes and tools for solar companies to gain expertise in storage. Stem’s partner program now has more than 50 active solarRead More — Solar Builder magazine
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COVID-19 response: Suntuity Solar launches Affiliate Marketer program for people in need of a second income stream
Suntuity Solar, the residential solar division of the Suntuity Group of company with its U.S. headquarters in New Jersey, has been proactive with new ideas to help their community and to try and spur new business in this time of crisis. On the heels of this call center and fleetRead More — Solar Builder magazine
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COVID-19 response: Stellar Solar gets super creative with this restaurant referral program
Stellar Solar, one of San Diego’s most experienced residential and commercial installers since 1998, has launched a super cool lead-generating marketing program that’s also designed to help San Diego County restaurants generate extra revenue — a mutually beneficial concept to help both small businesses during these difficult times. The programRead More — Solar Builder magazine